The clues used to buy a wine include some of the following. Have you had it before, the price, the country of origin, is the feel or look familiar or unfamiliar, a reputational assessment of what to expect from the retailer or even the cellar door, the grape variety, and the list continues? Remarkably in a retail store this is processed in a flash and we march to the register with the selection.
Benjamin has had a project underway for some time and the wine called Dark Matter was released for the tasting weekend. The label offers no clues at all. Since a winery must state the alcohol, I can report this reads 15.8%. How do we make sense of this new release?
What is he up to? A customer just sent in a wine review which reads, good booze mate, and this may help.