One idea of Dark Matter is to bring customers into the tasting room. Join us on the bench where Trial Bins are blended or the new Karrawirra is composed and made ready for final bottling. Another thought was to present a wine without any knowledge, as once the price, variety, district of origin, scores and the opinions of experts are known then an opinion is formed before tasting.
As we all know much prejudging happens with wine and the only way to make your own assessment is to rid yourself of bias. Imagine a wine which is a black glass, passed via a hatch into a darkened room, where you sit on your own, to make of the wine what you will. For this wine I can reveal the price you pay and the alcohol which is a legal requirement. Dark Matter # 1 was 15.8% while #2 is 15.0%. Reminding you that #1 was Durif Cabernet and other varieties may cloud your judgement. Apart from that the wine is very good.