Our winemaker is not a popstar

Australia has another wine maker making headlines in the UK. “Light, fun and bubbly: how Kylie Minogue’s rosé prosecco conquered Britain”. That’s the London Daily Telegraph verdict on how the singer’s branded fizz made £7.7m last year.

“Is this the most perfect brand extension ever?”

Its report says Kylie seems to take winemaking seriously. The prosecco is one of nine wines she sells. The others include a “plush and juicy” merlot, a “layered and creamy” chardonnay and an organic brut reserva cava with “pronounced biscuity flavours”.

One reason for Kylie's wine sucess? "Wine is difficult, people are stupid and sometimes it’s just easier to buy a bottle of something if it’s got a pop star’s name on it."

At Glug our winemaker Ben is not a popstar. But he specialises in good, honest and drinkable wines. Wines like the South Australian Cabernet Sangiovese Pinot Gris Rose 2021 Ben discovered. And because we are not paying some exorbitant fee to a celebrity it is available for a mere $8.90 a bottle.

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