I hate waste as we retailers make money by collecting drips in a bucket. So, overspending on wine upsets me. I still approach shoppers in any wine store, ‘Pardon me but consider this over here as its better and half the price’.

Accumulate experience and selecting a good bottle is not so hard. The hits far outweigh the misses which confirms your skills. Though do you ever ask why the same wine will be pronounced average by an experienced consumer in another State?