Overstocks are appearing, so meet the Glug truck which brings our purchases home. Look closely at the eight barrels and you see the stamp, Francois Freres, the most expensive of French barrel makers. This would add $5 to $8 per bottle to our boutique makers prices yet what beautiful wines they made.
Large companies have a cost of goods advantage, yet they lost the drinker and now you pay. View »
You have been taught for 40 years that tasting experts should guide your selections and more recently that it is worthwhile paying for this advice. I ask you to see this as a giant con as with minimal, pleasurable effort, you can teach yourself how to buy by tasting. Your palate is the same as the experts so tune it up.
Experts today repeat the same few tricks to assert authority yet a con remains a con. View »
I’ve talked for years about how we got here, so today let’s ask if imagining the future will assist your buying. Hence, what can you expect, what are the big jobs left, what changes should happen and what may come around the corner?
This letter predicts the future. View »
Our goal is the same; Glug proves high quality wines can be made for fair prices while you seek to buy well. Experts tell us
My 2024 rules for buying well anywhere in the World. View »
How did this happen, wines costing $30 now being described as bargains?
A few decades back wine writers decided it was now beneath them to inform readers of the bargain they had discovered for $7. Better that you appreciated wine as art and saw the makers as artisans, bonding with nature. Value be damned.
The new normal is $30 and you must fight this nonsense. View »
